Dynamic, forward thinking expanding tech company in Farnham is recruiting for a Marketing Campaign Specialist to be responsible for creating and developing an overall campaign strategy within the group; developing, producing and driving marketing campaigns for B2B and B2C brands, managing all activities in the campaign life-cycle. With a passion for driving customer acquisition, loyalty, conversion and brand equity across a range of channels (including email, text, digital, print, outdoor and social)

Principal Responsibilities

• Develop an overall strategy and tactical plans enabling you to connect together multiple streams and initiatives for each business within the Group Manage and undertake all activities in the campaign life-cycle
• Set up and control of management tools and creating project plans, from strategy to timing plans, and status reports for stakeholders
• Design and development of relevant marketing materials, initiatives and campaigns to support the achievement of appropriate business targets and strategic network partnerships
• Drive detailed multi-task projects, priorities, schedules, and deliverables Work with other marketing stakeholders to ensure the company optimise customer journeys and deliver ROI.
• Manage 3rd partners and suppliers to ensure effective delivery of integrated multi-channel communications and activities

Skills, Knowledge & Experience

• 3 years' experience of managing marketing campaigns from creation to execution
• Experience in multi-channel marketing
• Demonstrate ability to track and measure ROI for campaigns and create a report process
• Working knowledge of campaign management tools (e.g. Campaign Monitor, Hootsuite, Lead Forensics, etc)
• Excellent content and copywriting skills
• Ability to develop compelling and clear marketing and creative briefs, adept at building, designing and delivering presentations

Desirable

• Both B2B and B2C Marketing experience IDM/CIM qualification
• B2B experience in SAAS or Professional Services
• Experience using project/process management tools
• Advanced knowledge of Excel(Macros, V-Lookups, advanced data manipulation, etc)