Mid Weight Web Analyst

Woking

Upto £40k + 25 days holiday + BH, Healthcare, Dental, eye care, pension, 10%, Perk Box - discounts to cinema, gourmet card, car/phone insurance and much more.

An exciting opportunity for a talented Senior Web Analyst to join a growing ambitious online business based in the Woking area. If you're an experienced web analytics professional with solid knowledge of how to produce actionable insights from key metrics, then this is the perfect role for you. This is a great opportunity to work within a close-knit marketing team where you will be taking part in some exciting projects and help drive conversion.

Through our responsive web sites and app, we sell in 36 different languages around the world. We are growing our business rapidly both in our home markets and internationally and we offer nothing less than a 5 star service.

Duties

• Support the analytic needs of the business by translating data into clear meaningful information that can be used to inform actionable strategies across our B2C websites, App and marketing channels.

• Pull raw data together from a range of sources to create dashboards and reports that can be used for presentations to the marketing, ecommerce and senior management teams.

• Collaborate with external partners such as Agencies to assist with data collection and reporting.

• Ensure the accuracy of data and reports to ensure the highest quality of standards.

• Support conversion rate optimisation by driving a continuous learning culture. Develop hypotheses, design and analyse AB/MVT tests, and recommend improvements.

Support the digital marketing team on scoping and executing pieces of analysis and reporting including activities such as:

• • Campaign analysis including working with team on multivariate testing and reporting with a focus on PPC, SEO, affiliate, display and social channels as well as understanding the effect of pricing, supply and demand.
  • Providing insight into our website performance (Page views, conversions, bounce rates, etc.) including customer shopping behaviour on site to make recommendations for improvement
  • Providing analysis around (but not limited to) customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.

• Support the product prioritisation process with insightful data and analysis of business requirements.
• Collaborate with internal teams including ecommerce, marketing and IT to scope out and implement new reporting tools.
• Review the capability of the current analytics tool set and provide recommendations for the future roadmap.