Web Analyst- Woking

£20 – 25k +bENEFITS

An exciting opportunity for a talented Web Analyst to join a growing ambitious online business based in the Woking

Duties

• Support the analytic needs of the business by translating data into clear meaningful information that can be used to inform actionable strategies across our B2C websites, App and marketing channels.

• Pull raw data together from a range of sources to create dashboards and reports that can be used for presentations to the marketing, ecommerce and senior management teams.

• Collaborate with external partners such as Agencies to assist with data collection and reporting.

• Ensure the accuracy of data and reports to ensure the highest quality of standards.

• Support conversion rate optimisation by driving a continuous learning culture. Develop hypotheses, design and analyse AB/MVT tests, and recommend improvements.

• Support the digital marketing team on scoping and executing pieces of analysis and reporting including activities such as:
  • Campaign analysis including working with team on multivariate testing and reporting with a focus on PPC, SEO, affiliate, display and social channels as well as understanding the effect of pricing, supply and demand.
  • Providing insight into our website performance (Page views, conversions, bounce rates, etc.) including customer shopping behaviour on site to make recommendations for improvement
  • Providing analysis around (but not limited to) customer behaviour and lifecycle, product performance and conversions, promotion impact, industry & competitor trends.

• Support the product prioritisation process with insightful data and analysis of business requirements.
• Collaborate with internal teams including ecommerce, marketing and IT to scope out and implement new reporting tools.
• Review the capability of the current analytics tool set and provide recommendations for the future roadmap.

Skills and Experience:

• 1-3 years' experience in driving data strategy and attribution modelling across multiple sources (websites, apps, marketing channels, surveys, usability testing, CRM systems, focus groups etc.).

• 1-3 years' experience using:
  • Rakuten Attribution (DC Storm)
  • Google Analytics or similar web analytics tools such as Adobe (Omniture), Webtrends or Coremetrics.
  • Google Tag Manager

• Effective and persuasive presentation skills.

• Experience using the following would be advantageous:
  • Power BI or similar data visualisation tools.
  • Convert or similar A/B testing tool such as Optimisely.
  • Business Intelligence tools such as Business Objects, MicroStrategy, Cognos, Brio.
  • App Analytics software such as Appsflyer, AppsAnnie or similar.

About you:

• Educated to degree level
• Excellent numerical and analytical skills.
• Ability to communicate confidently and clearly to internal and external stakeholders at all levels.