With a strong partner and distribution network, this organisation is about to launch a new set of products to the EMEA Channel market: projectors, Audio Visual (AV) and smart meeting devices.

As a Channel Sales Director, you will be responsible for developing and implementing a robust channel sales strategy across the EMEA region. Your primary focus will be on promoting and selling projectors, AV, and other Smart Meeting Devices and recruiting partners.

This role requires a candidate with a very strong background in putting a business plan together, strategizing and leading from the front. Initially you'll do the leg work, selling projectors, AV products, specifically within the EMEA market, but then you'll recruit and develop a Manager responsible for sales. You'll also support the current sales team in developing their partners to sell these new products. Excellent leadership skills are necessary, along with the ability to collaborate with and support local sales teams to drive business growth.

Key Responsibilities of the Channel Sales Director:

• Develop and execute a comprehensive channel and eCommerce sales strategy for the EMEA region from scratch, to achieve revenue targets.
• Identify and establish partnerships with existing and potential key channel partners, distributors, and resellers.
• Work with Product Management, Technical Sales, and Marketing to ensure the correct programs and tools are in place to support channel sales strategy.
• Segment potential partners based on their expertise, market reach, and alignment with EMEA's product offerings.
• Prioritise targets based on their ability to contribute to the overall channel sales strategy.
• Supports Product Management to develop a compelling value proposition that highlights the mutual benefits of a partnership.
• Clearly communicate the unique advantages and support mechanisms available to channel partners, understand their business needs and align strategies accordingly.
• Provide in-depth product knowledge and training to channel partners and local sales teams.
• Collaborate with marketing teams to create customer-facing materials, including brochures, case studies, and testimonials, highlighting successful implementations and use cases.
• Collaborate with and support local sales teams to understand market needs and challenges & support to achieve sales objectives.
• Recruit within 3-6 months a Manager to sell these products.

Qualifications & Experience needed of the Channel Sales Director EMEA:

• Strong understanding of EMEA market dynamics and cultural nuances.
• Excellent communication and interpersonal skills.
• Demonstrated ability to develop and implement successful sales strategies.
• Possess a very strong background in selling projectors, AV and smart meeting devices, within the EMEA market.
• Bachelor's degree in business, marketing, or a related field.
• Proven experience in channel sales within the IT industry
• Results-oriented with a focus on achieving sales targets.
• Language Skills: Proficiency in additional languages relevant to the EMEA region would be beneficial.

Travel: This role will require extensive travel within the EMEA region.

What's on offer for Channel Sales Director - AV, Projectors, Smart Meeting Devices, EMEA?

Salary base of c. £90-100,000 + quarterly bonus realistically of 35%,

Plus car allowance £650 pm - £7800 pa or cash equivalent £625 pm ie £7500 pa

This is a green field role, new products, where you will be responsible for implementing a channel sales strategy, initially doing the leg work and selling to existing and new channel partners, with the opportunity of progressing to a more senior position within time.

Good benefits package including pension, life insurance, healthcare, training support, meal subsidy, flexi hours, hybrid 3 days in office, 25 days holiday rising, etc.

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