Marketing Manager
West Dean College

Location: West Dean, West Sussex (PO18 0QZ) or Bloomsbury, London
Salary: £38,000–£42,000 per annum (depending on experience)
Contract: Permanent | Full Time (35 hours per week)
Holiday: 33 days inclusive of bank holidays

West Dean is a place like no other. Internationally recognised for creativity, art, craft, design and conservation, we bring together specialist education, heritage, historic collections, award-winning gardens, and a thriving visitor destination across two unique campuses in Sussex and London.

Founded on the visionary legacy of Edward James, West Dean champions the belief that making makes a better world. Today, our work reaches learners, artists, designers, makers and visitors from around the globe through higher education, short courses, public programmes and commercial activity.

We are now seeking an ambitious and creative Marketing Manager to join our collaborative Marketing team and help drive the next chapter of our growth.

The Opportunity

This is a pivotal role within the organisation, leading the planning and delivery of integrated, insight-led marketing campaigns that support student recruitment, commercial income growth, audience development, and brand awareness.

Reporting to the Head of Marketing, you will deliver high-quality campaigns across digital, print, PR, social media and content marketing channels. You’ll combine creativity with analytical thinking, using audience insight and performance data to shape compelling campaigns that deliver measurable impact.

This role offers the opportunity to work across a uniquely varied portfolio including Higher Education, Short Courses, Commercial Events, Gardens & Visitor Experiences, Collections & Archives, and Heritage & Cultural Programmes.

Key Responsibilities

• Lead and deliver integrated multi-channel marketing campaigns
• Monitor campaign performance, engagement, recruitment and revenue metrics
• Use audience insight and market analysis to optimise activity and drive growth
• Develop and implement an insight-led content strategy
• Oversee content planning and production across all channels
• Manage freelancers and external agencies
• Refine and maintain West Dean’s distinctive brand voice
• Collaborate on digital campaigns, SEO and website optimisation
• Oversee social media delivery through line management of the Senior Marketing Executive
• Identify and secure PR and media opportunities
• Draft press releases and manage media enquiries
• Lead, motivate and develop members of the Marketing team
• Build strong relationships with internal stakeholders across departments
• Manage campaign budgets effectively and monitor ROI
  
  

About You

You will be a strategic and hands-on marketing professional with experience delivering impactful campaigns across multiple channels.

You will have:

• Proven experience delivering integrated marketing campaigns
• Strong content creation and copywriting skills
• Experience managing social media and content calendars
• Ability to interpret data and evaluate campaign performance
• Experience working collaboratively with stakeholders at all levels
• Line management experience
• PR and media campaign experience
• Excellent project management and organisational skills
• Commercial awareness and a results-focused mindset
• Desirable experience includes:
• Higher Education, arts, heritage or cultural sectors
• SEO, paid media and audience segmentation
• Adobe Creative Suite or similar tools
• An interest in arts, craft, conservation or heritage

Why Join West Dean?

Working at West Dean means becoming part of a creative and inspiring community that values creativity, craftsmanship, heritage, sustainability, innovation and collaboration.

Whether based in the tranquil South Downs National Park or in the heart of Bloomsbury’s cultural quarter, you’ll contribute to an organisation with a unique mission and international reputation.

• Applications are welcome from candidates wishing to be based in Sussex or London
• Some travel between campuses will be required
• Applicants must have the right to work in the UK

Please note that visa sponsorship is not available for this role

West Dean College is committed to building a diverse and inclusive workforce. We welcome applications from candidates of all backgrounds and actively encourage applications from underrepresented groups.

Early applications are strongly encouraged as interviews will be conducted on a rolling basis.